"Blog and Ping" is a occupancy that refers to a technique where you bring in a post on your blog, and victimisation your blog software's in-built feature, you past move out a "ping" to assorted journal directories, notifying them that you have supplemental a new residency to your diary.
A "ping" is a way of notifying diverse blog directories and diary search engines, in an commercial enterprise rule way, that you have merely ready-made a position on your diary. This is cipher but a bleeper sent from your web log (pinger) to the reference catalogue (or soul feature) that you are in fact pinging (the pingee), and this bell contains the URL of your mail. Following this, the pingee picks up the URL and happy from your post, and when mortal on that tract searches for keywords contained in your post, then your transmit shows up in their search out results.
Search engines (especially Google) respect blogs, because blogs are flooded of "useful" satisfied (at least they are titular to be).
In November 2006, I in person detected one of my principal sites suddenly gobbet a few places from place #2 to #8 in Google's SERP (search engine results pages). Now Google sends me almost 80% of my absolute aggregation to this site, and as immediately as my tract born to #8, it went "below the fold" (meaning, out of the vista of the freshman factor of the results leaf that appears when you do a search, and the only way to see it is to curlicue fluff a bantam). And I immediately saw my AdSense net gobbet roughly speaking 80%!
Sidebar: That meet goes to verify you that even having a "top 10″ encyclopaedia on Google (or any hunting engine for that entity) is no good, because not many would hunting further than the premier 2-3 web sites, especially if the top 2-3 sites tender the human what they are sounding for, or metallic element them on to other holding from there so the someone ne'er comes posterior to Google to outer shell more down
I wasn't positive what caused this to happen, but I speedily made every modifications to the site, emotional whatsoever stuff around, published quite a few new cheerful on my blog, pinged all directories I am awake of, removed more than a few outer links that I suspected mightiness have triggered several Google-spam-filter, and also utilized Google's SiteMap tool to river Google of my changes, and inwardly 48 hours, my parcel was rear legs to function #2. God make holy Google!
So, the thought of pinging is a pro-active way of lease remaining sites know that you have made some changes on your encampment or blog.
Especially near Google, when you ping Google mistreatment the sitemap tool, you can see how summarily Googlebot (Google's arachnoid) comes sound. This is mega multipurpose in situations look-alike my scare-scenario above, where I quickly ready-made numerous changes, needed Google to cognise authorization away that I had indeed ready-made some changes, and sought-after my changes to be thoughtful when conniving my top-level the next juncture circa.
That is exactly what Google did - it likeable my changes, and/or in recent times the reality that I had ready-made a few changes, so got sprite points for anyone a "good publisher", and gave me my AdSense profit posterior.
Moral of the story: Never candy near Google - not if you are devising any wake at all from Adsense.
Be a "Good publisher", print often, publish white-hat, form good, select content, and The Google will make up for you next to gold and AdSense dollars.
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